The First True Magazine Theme for WordPress

There are many so-called magazine and news themes available for WordPress, but all they do is give your site a certain look. Performag goes much further than that. It’s not about looks, it’s about the machinery inside this theme. Performag is built from the ground up to increase ad revenue, increase social sharing and increase user engagement on your site. In short: it’s streamlined for the business purposes of a magazine website.

From the built in ad manager to the magazine layouts and infinite scrolling on blog pages and related posts to features designed to boost social sharing, everything serves the purpose of making your site more profitable.​

If you run a news website or any other form of site monetized with ads, Performag will help you make more money. It’s as simple as that.

And that’s just scratching the surface. Further features in the theme include a speed-optimized related posts gallery, automatic image optimization, built-in floating social buttons, dynamic sidebar backgrounds, click-to-call phone numbers, a font manager with 600+ fonts to choose from, a wide array of short codes and much more.

Including Magazine-Specific Features​

For the magazine aspect of the theme, you’ll find a custom ad-manager with detailed targeting options, many floating and static social sharing and share-count options, a “slide gallery” post type made to create posts that increase ad impressions and boost social shares, a magazine style homepage layout builder, infinite scrolling and much more.

Take a break from themes that only change the way your website look: switch to Performag and enjoy a full feature suite that actually helps your business grow!

Unleash the power of testimonials on your site:

You’re almost done writing your sales page.

You spent hours writing a headline, addressing pain points and crafting the perfect offer.

Now finally…the last thing to do is… add testimonials.

Does she want to be showcased publicly on my website?

You hesitate, should you send a message and ask her? That feels a bit off, several months after she send you this email. And even if you did, should you then also ask her for a photo? Or should you wait until she accepts and ask later?

This will take days. 

Days you don’t have, you were planning on publishing your sales page today.​

While searching for a different solution, a light bulb goes off.

I’ll use comments people left on my blog, you think. You bypass the “privacy” problem and might even have their picture already.

Off you go, screening your WordPress comments.

One hour later, you’re discouraged. You found some comments saying “Great stuff” and “Love your work” but these wouldn’t even convince your mum to buy from you.

Let’s just publish that sales page, you say to yourself, I’ll add the testimonials later.

What Happened in ’95 That Changed Online Buying Forever?

Let me ask you something. What was the first thing you did last time you bought online.

Be honest now.

Did you look at the reviews? Read the testimonials?

I bet you did, we all do.

In 1995 Amazon introduced public product reviews and everybody thought they were committing suicide.

Today, we can not even imagine buying online without knowing what others are saying.

If you’ve ever looked at a sales page, clicked away, came back the next day, read more of the copy before clicking on the buy button, you know anxiety kicks in when you’re thinking about parting with your money.

Does this product work? Is it worth the price? Will it work in my industry? Is it worth my time? Is this a scam?

Testimonials have the power to ease that anxiety and close the sale.

They provide the social proof you need: You’re not the first one buying. And they can answer the most important question: “Will this work in my particular situation”.

If She Can Do It…

Imagine you’re a stay at home mum and you’re looking to buy an ecourse on web design. You read the sales page and the program seems solid. The price is a real investment and you’re worried you won’t have enough time to go through the whole program.

Then you read this testimonial from Lisa:

As a stay at home mum, I hesitated to buy this online course. $997 is a lot of money I’m investing in myself instead of my family and I had to ask David, my husband, if he was okay with it.

I’m so happy he agreed!

I studied every day during my daughter’s nap-time and within weeks, I landed my first client. He paid me $1,999 to design his restaurant’s website.

This not only paid back for the entire course, but also allowed me to pay for a romantic weekend with David! I can honestly say: this online course changed my life and the life of my family for the better.

That’s when it clicks: If Lisa can do it, so can you!

You hit the buy button and pay the $997 without hesitation.

The sales page copy showed the ecourse was solid, the testimonial got you to take out your credit card.

Let me repeat that:

How Can I Get Conversion Boosting Testimonials?

By now, I’m sure you understand how powerful testimonials are for your business.

They are almost guaranteed to boost conversions.

Wikijob saw a 34% increase in conversions when they added 3 simple testimonial quotes on their homepage. And Hotel Institute Montreaux increased sign-ups by 50% simply by adding a testimonial on their landing page.

But still, gathering and managing testimonials is like flossing your teeth. You know you should be doing it, but you’re not because it’s a real hassle.

To get testimonials there are basically 3 options:

John HowardBlogger

Before using Thrive Ovation I didn’t even think about capturing testimonials deliberately. I just waited for testimonials to come in sporadically.

Option #1: Hope For The Best 

You could wait until the last moment, when you’re finishing your sales page, and hope that at that moment you’ll magically find a great testimonial to insert.

But let’s be honest.

You probably won’t and you’ll end up without any testimonials on your website.

So what’s a better solution?

Option #2: Screen Grab + Testimonial Folder

This is probably what you’re doing right now.

When somebody leaves you a raving comment on your fan page, your blog or through email, you copy-paste the message or take a screenshot and save it in your Testimonials folder.

This way you’re sure not to lose any, right?

Well there are 2 big problems with this “system”…

Sarah ArrowDigital Marketing Consultant

Before Thrive Ovation collating my testimonials was a hot mess of an exercise. Everything from screen shots, to spreadsheets to Dropbox folders have been put together in order to manage the testimonial systems for our business in a more effective way.

How will you find the best one?

If you’ve been consistent about this (congratulations!), you’ll have a folder full of random testimonials about different offers and aspects of your business. Reading all of them and picking the best one will be time consuming.

And when you finally find a good fit, how will you display it?

Screenshots look horrible on a sales page and become unreadable on mobile devices and copying the message into a presentable format will take you a lot of time. Not to mention that you’ll probably be missing elements such as the full name, photo and website to make your testimonials look credible.

There must be a better way, no?​

Option #3: Have a Set-and-Forget System in Place

You should set up a system that gathers testimonials (almost) on autopilot and that allows you to have a Rolodex with ready to insert testimonials whenever and wherever you need them.

And that’s exactly what Thrive Ovation will do for you.

But What If I’m Just Starting Out?

But What If I’m Not Selling Online (Yet)?

Thrive Ovation

All-In-One Testimonial Plugin

At Thrive Themes, we’re always looking for the best way to help online businesses boost conversions. That’s why we created Thrive Ovation.

Thrive Ovation is an all-in-one testimonial management plugin for WordPress.

It allows any business, no matter the size or stage, to tap into the power of testimonials.

You’ll be able to gather and manage testimonials from within your website. And display them with the click of a button.

1. Gather Testimonials Without Hassle

Get a library filled with ready-to-insert testimonials you can choose from when needed. 

Transform WordPress Comments into Testimonials in 1 Click

Find a WordPress comment you could use as a testimonial?

Don’t even think about copy-pasting it!

Save it into your testimonial library with the click of a button.

Thrive Ovation will automatically grab all the important information such as the name and the picture and the WordPress comment is now available to insert as a testimonial on your sales pages and more.

Leverage the Power of Social Testimonials

Your clients are already leaving raving comments on social media.

Now you can transform those comments into ready-to-insert testimonials.

Thrive Ovation integrates with Facebook and Twitter to grab the comment and import it into your testimonial Rolodex.

You’ll finally be able to leverage those social media mentions on your own website without using ugly screenshots.

Collect Testimonials on Auto-Pilot

We know asking for testimonials is a painful process and if you have to think about it, it simply won’t happen.

In Thrive Ovation you can automate the complete process by creating dedicated testimonial gathering landing pages, blog posts or opt-in forms.

Now, you’re able to send an automated message to your customers to ask for feedback and never think about “testimonial gathering” ever again.

OVATION ALLOWS TO COLLECT MORE RELEVANT AND MEANINGFUL TESTIMONIALS

TIM ERWAY – timerway.com

Although we have thousands of happy customers and clients, gathering testimonials has always been a challenge for us because most people just don’t now how to leave a solid benefit-focused testimonial.

Ovation simplifies the process, allowing for the collection (and display) of more relevant and meaningful testimonials that convey the specific benefits of your offer, without the typical back and forth coaching and prompting.

2. Time-Saving Testimonial Management

Save hours, always have the most relevant testimonials lined up 

The Ultimate Bird’s-Eye View

Never misplace or forget about a testimonial again.

In the Thrive Ovation dashboard you get a perfect overview.

User-submitted, WordPress comments, social media and imported testimonials are all managed in one testimonial library.

But that’s not all, in the blink of an eye you can see which testimonials are ready for display, waiting for approval or review, have been rejected or are missing a photo.

Find the Perfect Testimonials in Seconds

​A flexible tagging system is included in Thrive Ovation.

Adding tags to your testimonials allows you to easily filter and find the one that fits your needs in seconds.

Relevancy is key to harnessing the full potential of testimonials.

Tags can be added automatically to the user-submitted testimonials or manually to the imported ones.

Customer Accepted Testimonials: Avoid Getting in Trouble 

Before displaying certain testimonials you want to make sure you have the right to use them.

Thrive Ovation allows you to send an approval email from within your WordPress dashboard and will keep your testimonial in “Awaiting Approval state” until accepted.

This will help you to keep everything legal and client friendly.

THRIVE OVATION MAKES IT EASY TO GET WONDERFUL TESTIMONIALS

LEWIS EVANS – lewisevans.net

Before Thrive Ovation, testimonial gathering was a pain! Getting people to take the trouble to leave one, and then find a photo to include, was always a challenge and led to many lost opportunities.

Thrive Ovation makes it easy to get wonderful testimonials but, more than that, I have a say in how the testimonials are structured, and what is said, by asking key questions. For the person giving the testimonial, it’s also easier as they don’t have to think up wording that may or may not be useful to me.

Thrive Themes is the only suite of themes and plugins I use now. The level of service and the continuous, innovative development of fresh, highly practical , effective and powerful tools is without parallel on WordPress.

3. Display Dazzling Testimonials

Always show the best testimonials, wherever needed to boost conversions

Anywhere You Fancy

You can insert testimonials immediately through Thrive Content Builder or you can generate shortcodes.

This allows you to insert your testimonials anywhere you want, on a sales page, a landing page, your about page, a dedicated testimonial page, in a blog post and even on your opt-in forms or in your sidebar.

Dynamically Updated Testimonials

This is one of the most powerful features of Thrive Ovation.

You’ll never need to think about updating testimonials again.

Instead of only giving you the possibility to insert static testimonials, you can use tags to choose the dynamic content you want to display.

Fully Customizable, Professionally Designed Templates

Thrive Ovation comes with a library of grids, sliders or stand alone templates.

All of them have been designed to give your testimonials a trustworthy look.​

You can choose the number of testimonials to display​, the color scheme and with Thrive Content Builder you can customize every detail to fit your brand.

Less is More… When Applied the Right Way

The first thing you’ll notice about the Minus theme is the strikingly minimal design. Most pages are carefully composed with typography, white space and very little else. This minimal design makes the theme highly adaptable to almost any purpose and any brand (especially when you start using our theme customization options).

However, don’t be fooled by the “less is more” approach we took to the visuals of this theme: ​under the hood, Minus packs the full range of multi-purpose features you’ve come to expect from Thrive Themes. From detailed theme and post/page level options to lead generation features built right into the theme, Minus is equipped with everything you need to get more subscribers, sell more products and dazzle with better content.

Give the Minus theme a try and you’ll find a highly flexible theme with a clean and professional design.​

And that’s just scratching the surface. Further features in the theme include a speed-optimized related posts gallery, automatic image optimization, built-in floating social buttons, multi-column extended drop down menus, click-to-call phone numbers, a font manager with 600+ fonts to choose from, a wide array of short codes and much more.

Get your copy of the Minus theme today and see just how flexible and versatile your site can be. Minimum in design, maximum in features!

Less Noise, More Luxury…

Luxe is a theme that is all about stripping away the distractions and the unessential, and keeping only what truly matters for making your site beautiful and functional.

A minimal design style with subtle highlights and typography that has been optimized for readability make for a design that looks good without seeming like it’s trying too hard. But it’s not just about looks: the theme is designed to put your content front and center and improve your visitor’s reading experience on your site.

In addition, you also get a full suite of conversion-focused features such as integration with autoresponder services, so you can grow your list, the ability to show targeted opt-in forms and calls to action and much more.​

And that’s just scratching the surface. Further features in the theme include a speed-optimized related posts gallery, automatic image optimization, built-in floating social buttons, multi-column extended drop down menus, click-to-call phone numbers, a font manager with 600+ fonts to choose from, a wide array of short codes and much more.

Get your copy of the Luxe theme today and start experiencing a subtle and elegant theme that doesn’t only look good on the outside, but also comes packed with features that make it a joy to use.

Present Your App or Product in the Best Light

Ignition is a theme that’s very well suited for building a marketing website. Check out the demo site to see an example of a beautiful, effective homepage layout that can be used to drive sales or free trial signups.

For sales pages, feature tours and any other page meant to convert your visitors, the page templates and short codes available in Ignition will give you all the tools you need. But that’s not all: of course, this theme also features a fully functional blog, a wide range of widgets and more. Another highlight is the attention grabbing “ribbon” you can display at the top of posts or pages, to drive clicks towards the most important parts of your site.​

Give Ignition a try and you’ll find a highly flexible theme with a clean and professional design.​

And that’s just scratching the surface. Further features in the theme include a speed-optimized related posts gallery, automatic image optimization, built-in floating social buttons, multi-column extended drop down menus, click-to-call phone numbers, a font manager with 600+ fonts to choose from, a wide array of short codes and much more.

Get your copy of the Ignition theme today and start transforming your website into a lean, mean conversion and sales-machine!

Putting the Focus Back Into Your Website…

FocusBlog is a real multi-purpose theme. That means you can use it to create a corporate website, a marketing site with landing pages and sales pages, a site for a local business and much more.

But the theme gets its name from where it shines the most: presenting a beautiful, conversion-focused blog.

Right out of the box you get a clean, professional and uncluttered design with beautiful readability and a layout that makes everything fall naturally into place. Guide your reader’s attention to where it matters most using the eye-catching Focus Area designs, built to put more subscribers on your mailing list and get more clicks for your important links.​

And that’s just scratching the surface. Further features in the theme include a speed-optimized related posts gallery, automatic image optimization, built-in floating social buttons, multi-column extended drop down menus, click-to-call phone numbers, a font manager with 600+ fonts to choose from, post format support, multiple blog layouts and much more.

Get your copy of FocusBlog today and start experiencing a versatile, beautiful theme that doesn’t only look good on the outside, but also comes packed with features that make it a joy to use.

This causes 2 major problems:

1. It disregards the fact that different people come to different parts of your website for different reasons. Instead, it treats everyone with a “one-size-fits-all” approach.
2. It forces you to show generic content in your widget areas, hoping to appeal to as many people as possible.

Using the Clever Widgets plugin, you can easily show highly relevant content in your widget areas. Instead of a generic offering that barely raises an eyebrow, you can show your visitors the kind of thing that makes them say “this is exactly what I’ve been looking for!”

And for you, that means more clicks, fewer bounces and higher conversion rates.

Clever Widgets acknowledges the simple fact that your website visitors are telling you a lot about themselves simply by which posts and pages they are looking at. With the Clever Widgets plugin, you can now determine precisely where your widget content should be shown to visitors, based on categories, tags, post types and even down to include and exclude rules for specific pages.

The Speed Factor​

Here at Thrive Themes, we are obsessed with speed. The speed of websites, to be more exact. The reason is simple: nothing decimates the user experience and ruins conversion rates like a sluggish website.

That’s why we build every one of our products with speed in mind. With the Thrive Clever Widgets plugin, you might be wondering:

 “Will it slow down my website if I create dozens of widgets with intricate targeting options?”

The answer is: absolutely not.

Using Clever Widgets, only the widgets that need to be loaded on any given page are loaded. All of the widgets that are excluded on a page add no data to that page. In other words: displaying widgets with the logic in this plugin is no slower than displaying widgets the old “one-size-fits-all” way.​